OVERVIEW
With a storied history in aviation navigation, Jeppesen was expanding its scope by serving multiple transportation sectors as a global information services provider.
The challenge was to create a compelling brand strategy, updated brand identity and expansive communications campaign to support the new vision of the company.
THE STRATEGIC POSITIONING OF “TRANSFORMING THE WAY THE WORLD MOVES” REPRESENTS A HIGHER ORDER PURPOSE THAT GIVES NEW MEANING, NEW SIGNIFICANCE TO THE JEPPESEN BRAND.
THE COMPANY WAS PORTRAYED AS A “WORLD MOVER” AND ITS EMPLOYEES AS “WORLD MOVERS” IN HELPING CUSTOMERS SAFELY, EFFICIENTLY AND EFFECTIVELY TRANSPORT GOODS, SERVICES AND PEOPLE ACROSS THE GLOBE.
THE IDENTITY REFLECTS DIFFERENT DIMENSIONS OF THE COMPANY.
AND, THE LOOK AND FEEL REINFORCES JEPPESEN AS A LEADING-EDGE, FORWARD-THINKING TECHNOLOGICAL ENTERPRISE.
THE INTEGRATED EFFORT HELPED PROVIDE A UNIFIED DIRECTION FOR THE COMPANY AND INITIATE A CULTURAL CHANGE WITHIN THE COMPANY, AS IT REACHED CUSTOMERS IN ALL CORNERS OF THE WORLD.
