OVERVIEW
Located in Golden, Foothills Animal Shelter is one of the leading animal shelters in Colorado, serving Jefferson County.
Dog and pet licensing represented a major new initiative for the shelter. Barnhart supported the shelter in creating an integrated outreach effort that captured the interest and engagement of county residents—especially dog and cat owners.
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THE CAMPAIGN LEVERAGES INSIGHT THAT WHILE EVERY PET OWNER THINKS THEIR DOG IS SMART, NO DOG IS INTELLIGENT ENOUGH TO FIND ITS WAY HOME.
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IT WAS DEVELOPED AROUND OUTDOOR, PRINT AND RADIO. INCLUDING SOME ATTENTION-GETTING TRANSIT, TOO.
Radio Spot
LED TO A DOUBLE-DIGIT INCREASE IN PET LICENSING, AS WELL AS INCREASED SHELTER VISITS AND ADOPTIONS.