OVERVIEW
“Your inner wild is calling” is an invitation to all of us to rediscover and reconnect with the part of ourselves that the daily grind has covered over. More than that, it’s a brand promise that underscores Jackson Hole’s unique points of difference and its power to create unforgettable and transformative experiences.
The brand promise then isn’t to remind us of what we’re capable of today, but to inspire us to discover what we’re capable of this weekend— in a place like Jackson Hole. And in so doing, reconnect with our inner wilds.
CREATED TO LAUNCH THE NEW BRAND POSITIONING, THE FALL CAMPAIGN VIDEO INVITES THE AUDIENCE TO REDISCOVER THEIR INNER WILD IN THE UNIQUE AND UNTAMED WILDERNESS OF JACKSON HOLE.
THE DIGITAL CAMPAIGN INCLUDED A WEBSITE UPDATE, VIDEO PLACEMENTS ON MOBILE AND SOCIAL CHANNELS, AND DISPLAY AND RETARGETING BANNERS ON LOCAL AND REGIONAL LIFESTYLE / OUTDOOR ADVENTURE WEBSITES.
CONSISTENT WITH THE BROADER CAMPAIGN, THE PRINT ADS TARGETED SPECIFIC AUDIENCE SEGMENTS TO INCREASE AWARENESS FOR THE MANY NON-SKI ADVENTURE AND LIFESTYLE OFFERINGS AVAILABLE IN JACKSON HOLE.
TO LAUNCH JACKSON HOLE’S NEW ONLINE EXPERIENCE BUILDER, WE CREATED A PROMOTIONAL CONTEST WITH THE RENOWNED FILMMAKER AND JACKSON HOLE RESIDENT, JIMMY CHIN. WE DEVELOPED AN EXCLUSIVE VIDEO INTERVIEW WITH MR. CHIN WHICH HE IN TURN SHARED WITH HIS SOCIAL NETWORKS AND BRAND SPONSORS TO PROMOTE THE CONTEST.
THE WINNER OF THE JACKSON HOLE EXPERIENCE BUILDER CONTEST TOOK HOME A GRAND PRIZE THAT INCLUDED AN EXCLUSIVE TRIP FOR 2 TO JACKSON HOLE AND A ONCE-IN-A-LIFETIME OUTDOOR ADVENTURE WITH JIMMY CHIN.
